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Contemporary Artist Oxypoint

How to Choose a Photo for a Custom Portrait: A Simple Guide from an Artist

About the author

artist OXYPOINT
I'm Oxana Kravtsova, a professional watercolor and oil artist based in Slovenia. Over the years I've painted portraits for clients from Europe and the United States, and almost every commission begins with the same question: "Is my photo good enough?" This guide is based on my own experience helping clients choose the right reference images.
A hand-painted portrait usually begins with a photograph.
The quality of that photograph matters, but it does not need to be professionally taken. Some of the most beautiful portraits I have painted were based on simple family photos, holiday pictures, wedding photographs or spontaneous moments captured on a phone.
What matters most is not whether the photo looks perfect. It is whether it shows the person clearly and captures something real about them.
When clients send me photographs, I look at more than facial details. I notice the expression, the direction of the eyes, the posture, the light and the feeling of the moment. All of these details help me create a portrait that feels personal rather than simply copied from a photograph.
Before we begin, please do not worry if you do not have a perfect photograph. Most of my clients send me ordinary phone photos, family snapshots or several different images. My job as an artist is to help you choose the strongest reference and find a solution that works.
The suggestions below are not strict rules. They simply explain which details can make the painting process easier. A meaningful photograph is often more valuable than a technically perfect one.
Portrait reference photo showing natural expression and character for a custom painting
1. Choose a photo that feels like the person

This is always the first thing I recommend.
A technically perfect photograph is not necessarily the best reference for a painting. The person may be looking directly at the camera, but the expression may feel stiff or unfamiliar.
Choose a photograph in which you recognise the person immediately, not only their face, but also their character.
It might be a quiet smile, a thoughtful look, a familiar posture or the way they turn their head. These small things often make a portrait feel alive.
When the portrait is a gift, try to choose a photograph that also reflects how the recipient sees that person.
Close-up portrait photo with clear facial features for a hand-painted portrait
2. If possible, let me see the face clearly

The clearer I can see the eyes and facial features, the easier it is for me to capture a good likeness.
If your favourite photo was taken from farther away, don't worry.
You can simply send a few additional close-up photos of the same person. I often use one image for the composition and others to study facial details.
That's completely normal.
High-quality reference photo with visible eyes and facial details for a custom portrait
3. Send me a few photos instead of searching for the "perfect" one

This is probably my biggest recommendation.
Many clients apologise because they cannot decide which photograph to choose.
You don't have to.
Send me three, five or even ten photos if you're unsure. I can usually tell quite quickly which one has the strongest composition, expression or lighting.
Sometimes we even combine different photos, for example, the pose from one picture and the face from another, to create the final painting.
One of my clients wasn't sure which wedding photo to choose for a Lake Bled watercolor painting. Together we combined elements from several photographs to create a composition that simply wasn't possible in a single photo.
Example of a portrait photo with a busy background that can be simplified in a painting
4. Don't worry about the background

This surprises many people.
In most cases, the background in the final painting is neutral and unobtrusive.
That means your photo can have absolutely any background, it doesn’t matter to us.
A busy restaurant, a parked car, strangers walking behind you or even a messy room are not important.
What truly matters is the person and their face.
Old family photograph that can still be used for a custom portrait painting
5.Old or imperfect photos can still become beautiful paintings

Some of my favourite portraits have been painted from old family photographs.
A picture may be slightly faded, taken years ago or even have small imperfections.
If it has emotional value, don't dismiss it too quickly.
If needed, I may ask for a few additional photos of the same person to better understand their features, but many older photographs work beautifully.
Watercolor portrait painted from an old reference photo by artist Oxana Kravtsova
Bad photo → Finished watercolor portrait
artist OXYPOINT
6. Every photo has possibilities

Natural daylight is always lovely, but don't worry if your picture wasn't taken under perfect conditions.
Maybe the lighting isn't ideal.
Maybe the angle isn't perfect.
Maybe it's simply your favourite memory.
As an artist, I can adjust colours, simplify the composition, soften shadows and make many artistic decisions while painting.
The goal isn't to reproduce every tiny detail exactly as the camera captured it.
The goal is to create a painting that feels natural and timeless.
Oil portrait painting process using palette knives in the artist's studio
7. If you're unsure, simply send me the photos

Honestly, this is the easiest step.
You don't have to analyse lighting, composition or camera settings before contacting me.
Just send me the photographs you're considering and tell me a little about the person and the story behind the portrait.
I'll personally let you know:
  • which photo I recommend;
  • whether combining several images would work better;
  • which size would suit the composition;
  • and whether watercolor or oil would create the most beautiful result.
There is absolutely no obligation.

Should you choose a formal or informal photograph?

That depends on the person and the purpose of the portrait.
A formal photograph can create an elegant and classic portrait. An informal photograph often feels more intimate and personal.
For wedding portraits, clients may choose a carefully composed professional photograph. For family or birthday portraits, a spontaneous image may capture the person more naturally.
I do not believe that every painted portrait should look formal. The right image is the one that reflects the person and the feeling you want to preserve.

Watercolor or oil: does the photograph affect the choice?

Yes, sometimes.
Watercolor works beautifully for soft light, delicate expressions, elegant portraits and airy compositions. It is especially suitable when the client wants a gentle, light and refined result.
Oil paint allows me to create richer colour, deeper contrast and a more textured surface. I often use a palette knife for oil portraits, which gives the painting visible movement and character.
A detailed photograph can work for either technique. The choice depends more on the atmosphere you want, the final size and where the portrait will be displayed.
When a client is unsure, I recommend the technique that best suits the photograph and the intended result.

My advice as an artist
Do not spend too long searching for one perfect photo.
Choose a few images that feel meaningful and send them together. Tell me which expression you like, what the portrait is for and what matters most to you.
Sometimes the photo a client considers secondary becomes the best reference for the face. Sometimes two or three photographs together create a much stronger portrait than one image alone.
My role is not only to copy a photograph. It is to understand what you want to preserve and then translate it into a painting.

Is your photo suitable for a portrait?
You are welcome to send me several photographs before placing an order.
I will look at them personally and tell you:
  • which image is the strongest reference;
  • whether additional photos would help;
  • which composition would work best;
  • whether watercolor or oil is more suitable;
  • what size I would recommend.
There is no need to prepare everything perfectly before contacting me. A short message, a few photographs and the story behind the portrait are enough to begin.
A photograph captures a moment. A painting gives that moment a new life.

Frequently Asked Questions

Ready to Create Your Portrait?
I paint custom watercolor and oil portraits from photographs for clients around the world.
If you're thinking about commissioning a portrait but aren't sure whether your photos are suitable, I'd be happy to take a look. Simply send me your images, and I'll personally recommend the best composition, size and painting technique for your portrait.
You can get in touch with me directly, or learn more about the commissioning process here:
I'd love to hear the story behind your portrait and help turn it into a timeless piece of art.
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Published: July 2026

Updated: July 2026

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